Starting a business is exciting. You have the name, the logo, the website domain, and other details ready to go. But before you put your new brand on business cards, packaging, and social media: Can you legally use the name you have chosen? You need to think about trademark clearance. While a quick Google search…
You worked hard to build your brand. And then one day, you discover someone else using your name or something similar online. So, what can you legally do about this? The type of protection available depends on what someone is using and how they’re using it. Here is what you will want to know about…
Your logo is one of the first things people notice about your business. It appears everywhere, from your website to marketing materials. Over time, it can become one of your brand’s most valuable assets. Many business owners know they have to protect their business name. However, they do not realize that a logo can also…
Choosing your brand name is usually one of the biggest moments for a company. But before you order that first batch of marketing materials or announce your new venture to the world, there’s one important question to ask: Is my brand name already taken? Checking your brand name before you launch can save you from…
Your company’s online presence is just as important as its physical location. A business’s domain name can play a major role in brand recognition, customer trust, and marketing efforts. Unfortunately, some individuals know this and try to register domain names that incorporate another company’s trademark in an attempt to profit from the brand’s reputation. This…
Building a successful brand takes time, effort, and investment. A recognizable name, logo, slogan, or other brand identifier helps consumers know exactly who they are doing business with and what they can expect. However, registering a trademark is only part of the process. Protecting it requires some vigilance. That is why many businesses invest in…
If you’ve ever applied for a trademark, you know the excitement of filing. But that can be dampened when you see an Office Action from the USPTO. An Office Action is not a rejection. This is the USPTO’s way of clearing up a few things before moving forward. So, what happens after a USPTO Office…
Choosing a business name can feel exciting at first. You brainstorm ideas, and maybe even start imagining the logo and marketing. Then comes the part many businesses overlook: making sure no one else is already using the name. This is more than checking federal trademark registrations. A business can still have trademark rights without ever…
When you have a SaaS product, you need a name that feels clean, modern, and maybe a bit clever. Once you pick something, you grab the domain and start sketching a logo. And a thought pops into your head, “What happens if someone else is holding the trademark?” Trademark clearance is not the most exciting…
You have been planning your website for weeks. And then you type in your name only to discover it’s already taken. Someone else owns the domain. Your name, your brand, and your online identity have been claimed before you even had a chance to stake your claim. What to do if someone registered your name…
