Choosing your brand name is usually one of the biggest moments for a company. But before you order that first batch of marketing materials or announce your new venture to the world, there’s one important question to ask: Is my brand name already taken? Checking your brand name before you launch can save you from…
Your company’s online presence is just as important as its physical location. A business’s domain name can play a major role in brand recognition, customer trust, and marketing efforts. Unfortunately, some individuals know this and try to register domain names that incorporate another company’s trademark in an attempt to profit from the brand’s reputation. This…
Building a successful brand takes time, effort, and investment. A recognizable name, logo, slogan, or other brand identifier helps consumers know exactly who they are doing business with and what they can expect. However, registering a trademark is only part of the process. Protecting it requires some vigilance. That is why many businesses invest in…
If you’ve ever applied for a trademark, you know the excitement of filing. But that can be dampened when you see an Office Action from the USPTO. An Office Action is not a rejection. This is the USPTO’s way of clearing up a few things before moving forward. So, what happens after a USPTO Office…
Choosing a business name can feel exciting at first. You brainstorm ideas, and maybe even start imagining the logo and marketing. Then comes the part many businesses overlook: making sure no one else is already using the name. This is more than checking federal trademark registrations. A business can still have trademark rights without ever…
When you have a SaaS product, you need a name that feels clean, modern, and maybe a bit clever. Once you pick something, you grab the domain and start sketching a logo. And a thought pops into your head, “What happens if someone else is holding the trademark?” Trademark clearance is not the most exciting…
You have been planning your website for weeks. And then you type in your name only to discover it’s already taken. Someone else owns the domain. Your name, your brand, and your online identity have been claimed before you even had a chance to stake your claim. What to do if someone registered your name…
When you license your intellectual property, that can be a great way to grow your business. This will expand your reach and generate revenue. However, once your IP is in someone else’s hands, you need to set boundaries. A strong licensing agreement is needed in these situations. With the right clauses, you can protect your…
When most people think of lawyers, they picture courtrooms, lawsuits, and arguments before a judge. But most of the legal world happens quietly behind the scenes, especially in business. Many companies rely on attorneys not to fight legal battles, but to prevent them in the first place. A licensing and commercial contracts lawyer plays a…
As an author, artist, musician, or content creator, you know that you need to protect your work. Once you have poured time, creativity, and effort into your ideas, you want to make sure no one else can take them without your permission. This is when you need to think about copyright and the protections that…
